Terms of Service

SplitLaunch provides package-first A/B testing and conversion tracking infrastructure. Customers install the package or browser pixel on their own websites or applications, use API keys and agent-readable documentation to create experiments, and retrieve performance data through the API.

• Create and manage projects, public pixel IDs, whitelisted domains, and API keys.
• Create, update, launch, pause, and end A/B tests between customer-owned URLs.
• Configure traffic allocation, targeting filters, URL rules, redirect behavior, and conversion goals.
• Collect sessions, experiment exposures, custom events, conversion data, usage counters, and related metadata.
• Use the dashboard for credentials, billing, usage, settings, installation, and documentation.

Account

The SplitLaunch workspace created for a customer to manage projects, API keys, pixel IDs, billing, usage, and documentation.

API Key

A private credential used by a customer, server-side process, CLI, or AI agent to call SplitLaunch APIs. API keys must not be exposed in public browser code.

Pixel ID

A public project identifier used by the browser pixel to load configuration and collect sessions, exposures, events, and conversions.

Project

A customer-defined unit, often a site, app, brand, or client, with its own pixel ID, whitelisted domains, experiments, and usage.

Services

The SplitLaunch website, dashboard, APIs, browser pixel, command-line package, documentation, agent skills page, billing features, and related software or services.

Customer Data

Information, configuration, URLs, events, metadata, and other data submitted to or collected by SplitLaunch on behalf of a customer.

1. You must provide accurate account, billing, and contact information and keep it up to date.
2. You are responsible for all activity under your account, including activity by employees, contractors, AI agents, scripts, and any person or system using your API keys.
3. You must protect passwords, API keys, repository secrets, deployment secrets, and connected accounts.
4. You must notify SplitLaunch promptly if you suspect unauthorised access, API key exposure, or account compromise.
5. SplitLaunch may suspend or restrict access where necessary for non-payment, security, abuse, legal risk, or violation of these Terms.

1. Private API keys may be used by trusted server environments, terminals, command-line tools, or AI agents. They must not be placed in public browser code.
2. Public pixel IDs may be used in browser code to load SplitLaunch configuration and collect pixel data.
3. You are responsible for reviewing agent-created experiments, API calls, targeting rules, conversion events, and site changes before relying on them.
4. You must configure whitelisted domains accurately and must not use SplitLaunch to collect data from domains or pages you do not control or have authority to test.
5. You must not intentionally send sensitive personal information, passwords, payment card numbers, government identifiers, health data, or other unnecessary personal data through custom events.

• You are responsible for your own website, app, repository, installation, tag manager, consent management, privacy notices, cookie notices, and legal compliance.
• You are responsible for the legality, accuracy, and appropriateness of experiment names, URLs, targeting rules, conversion goals, events, and metadata.
• You are responsible for testing changes in your own environment before launch and for monitoring the impact of redirects, experiments, and conversion tracking.
• You must obtain any required consent from visitors and end users before using SplitLaunch analytics, tracking, cookies, local storage, or similar technologies.
• You must comply with applicable advertising, privacy, consumer protection, data protection, and platform rules.

You must not use SplitLaunch to:

• Violate laws, third-party rights, platform rules, or privacy obligations.
• Send malware, interfere with systems, bypass security, overload infrastructure, or attempt unauthorised access.
• Inflate sessions, events, conversions, API requests, or billing usage fraudulently.
• Collect data from websites, visitors, or end users without proper authority.
• Process prohibited, harmful, deceptive, exploitative, or illegal content or activity.
• Reverse engineer, copy, resell, sublicense, or misuse the Services except as permitted by these Terms.

1. SplitLaunch is provided as a paid subscription unless otherwise stated in writing.
2. Plans may be based on tracked sessions, projects, usage limits, API access, or other plan attributes described at checkout or in the dashboard.
3. Fees are charged through Stripe and are generally prepaid, non-cancellable, and non-refundable except where required by law or expressly stated in writing.
4. You authorise SplitLaunch and Stripe to charge applicable subscription fees, renewals, taxes, and permitted adjustments.
5. You are responsible for taxes, duties, and charges imposed by authorities, except taxes on SplitLaunch income.
6. Failure to pay may result in suspension, downgrade, API restriction, or termination.

1. Subscriptions renew automatically until cancelled.
2. You may cancel through the billing portal or by contacting support from an authorised account email.
3. Cancellation stops future renewals but does not automatically refund fees already charged.
4. SplitLaunch may suspend or terminate access for breach, non-payment, security risk, abuse, legal risk, or discontinuation of the Services.
5. After termination or cancellation, we may delete or restrict access to account, project, experiment, pixel, event, and usage data in accordance with our retention practices and legal obligations.

The Privacy Policy explains how SplitLaunch handles account, usage, billing, pixel, experiment, event, and conversion data.

Where you use SplitLaunch on your own website or app, you are responsible for your own visitors and end users, including any privacy notices, cookie notices, lawful basis, consent, and rights request handling required by applicable law. SplitLaunch processes Customer Data to provide the Services to you.

SplitLaunch depends on third-party providers for hosting, storage, payments, email, DNS, deployment, and related operations. Third-party services are governed by their own terms and privacy policies. SplitLaunch is not responsible for third-party outages, acts, omissions, terms, fees, or data handling outside our control.

1. SplitLaunch owns the Services, software, APIs, pixel code, documentation, user interface, trademarks, know-how, and related intellectual property, except for Customer Data and third-party materials.
2. Subject to these Terms and your active subscription, SplitLaunch grants you a limited, revocable, non-exclusive, non-transferable right to access and use the Services for your internal business purposes.
3. You retain ownership of your Customer Data and grant SplitLaunch a limited licence to host, process, transmit, and use Customer Data only as needed to provide, secure, support, and improve the Services.
4. Feedback, suggestions, or ideas you provide may be used by SplitLaunch without restriction or compensation.

Each party may receive non-public information from the other. Each party will use reasonable care to protect confidential information and will use it only to perform obligations or exercise rights under these Terms, except where disclosure is required by law or permitted to personnel, contractors, advisors, or providers under confidentiality obligations.

The Services are provided "as is" and "as available". SplitLaunch does not guarantee that experiments will improve conversion rates, revenue, traffic quality, or business outcomes. You are responsible for validating experiments, interpreting results, and deciding whether to act on performance data.

To the maximum extent permitted by law, SplitLaunch disclaims implied warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted operation, error-free operation, and compatibility with all websites, frameworks, agents, or third-party tools.

To the maximum extent permitted by law, SplitLaunch will not be liable for indirect, incidental, special, consequential, punitive, exemplary, or lost-profit damages, or for loss of revenue, goodwill, data, use, or business interruption.

To the maximum extent permitted by law, SplitLaunch's total aggregate liability arising out of or relating to the Services will not exceed the amount you paid to SplitLaunch for the Services giving rise to the claim during the one month before the event giving rise to liability.

You will defend, indemnify, and hold harmless SplitLaunch and its personnel, affiliates, and providers from claims, losses, liabilities, damages, costs, and expenses arising from your Customer Data, websites, experiments, event configuration, privacy notices, consent practices, misuse of the Services, breach of these Terms, or violation of law or third-party rights.

These Terms are governed by the laws of Australia, without regard to conflicts of law principles. The parties will first attempt to resolve disputes through good-faith negotiation. If a dispute cannot be resolved informally, it will be resolved in the courts or tribunals with competent jurisdiction in Australia, unless another process is required by applicable law or agreed in writing.

SplitLaunch may update these Terms from time to time. The effective date above indicates when this version became effective. Continued use after updates means you accept the updated Terms.

For questions, support, or legal notices, contact ops@splitlaunch.dev.